From named farm to your kitchen. Every step traceable.
Sourcing directly from India isn't just about price. It's about quality you can verify, supply chains you can trust, and ingredients that stay fresh—because nothing sits in a warehouse between harvest and your kitchen.
Quality You Can Verify
Every batch from Khet & Co. is tested at an independent NABL-accredited laboratory against EU MRL standards—the world's strictest pesticide residue limits.
You don't have to ask for the test certificate. It's on the QR code on every pack, available before you order.
Every batch also carries a harvest date—not a "packaged on" date. You can calculate exactly how old your product is from the moment it left the farm. No guessing. Just facts.
Farm Direct. Nothing In Between.
Most Indian agri-commodities reach buyers through a chain of middlemen—importers, regional distributors, wholesale traders—each adding margin and removing traceability.
By the time it reaches you, nobody in that chain can tell you which farm it came from, when it was harvested, or what it tested for.
We skip that chain entirely.
We source directly from named farms through KhetAgro Innovations Pvt Ltd, our India supply entity. One link between the farm and your kitchen.
One fewer link means:
- Fresher product — no warehouse ageing between source and you
- Better pricing — no intermediary margin built into the cost
- Full accountability — we know which farm, which batch, which harvest date, what the lab tested
- Verifiable provenance — because we were there at the source
Trade Benefits You Probably Didn't Know About
India has signed preferential trade agreements with over 50 countries and trading blocs.
If you're importing from these markets, Indian-origin products—spices, rice, pulses, oils—may attract significantly reduced or zero import duty compared to the same products sourced elsewhere.
On a USD 10,000 monthly order, a 5% duty reduction is USD 500 saved every month. That's USD 6,000 per year. For the same quality ingredient. From a better supply chain.
We Select the Farm
Not regions. Not brokers. Named farms with real farmers behind them.
Our sourcing team visits farms personally, selecting based on three things: soil quality, farming practices, and the farmer's willingness to be fully transparent. Every farm is logged with GPS coordinates in our system—so you always know exactly where your ingredients come from.
We harvest on a real date
Your ingredients have a harvest date, not just a "packaged on" date.
Fresh produce airfreights within 24–48 hours of harvest. Dried goods stay fresh because you can calculate exactly how old the product is from harvest to your kitchen. You're not guessing. You're knowing.
We test every batch independently
A sample from every batch goes to an independent NABL-accredited lab before it leaves India.
We test against EU MRL standards—the world's strictest pesticide residue limits. The test certificate uploads to your QR code immediately. If a batch fails, it doesn't ship. No exceptions, no compromises.
We ship with complete documentation
Every delivery includes everything you need:
- Certificate of Origin (for applicable trade agreements)
- FSSAI Export Certificate (Indian food safety)
- Phytosanitary Certificate (for fresh produce)
- EU MRL Lab Test (proof of safety)
- QR Traceability Manifest (every SKU on your shipment)
You get transparency, not paperwork.
You scan. You verify. You trust.
When your delivery arrives, scan the QR code on any pack.
Thirty seconds on your phone. See the farm, the farmer, the harvest date, and the lab results. At point of receipt. No waiting for certificates to arrive separately. No guesswork. Just facts.
Shailza Gupta: The life of the party, the mind behind the mission.
Shailza Gupta walks into every room like she belongs there—and usually, she does. Boisterous, bold, and brilliantly observant—Shailza Gupta brings a contagious energy to everything she touches. Rooted in her spirited Punjabi upbringing, Shailza is equally at home negotiating multimillion-dollar deals in the boardroom as she is planning a heartfelt gathering for friends and family. Her zest for life is rivalled only by her razor-sharp attention to detail—whether scanning the landscape from 30,000 feet or catching what others miss in the everyday.
Shailza doesn’t just participate—she questions, challenges, and leads. She speaks her truth with clarity and conviction, unafraid to call a spade a spade. Her moral compass never wavers, and when the issue is about what’s right, she fiercely holds her ground. Driven by fairness and compassion, she balances firmness with deep love, and ambition with empathy.
What sets Shailza apart is her unwavering belief in doing the right things, not just doing things right. She champions relationships—be it with partners, farmers, or colleagues—placing family and community at the heart of every decision. Her leadership style is unapologetically real, refreshingly human, and deeply principled.
At KhetAgro, Shailza is not just a co-founder—she is a force to reckon with.
She brings colour, courage, and conscience into the business of building a better food system—one that values people, purpose, and planet in equal measure.