From named farm to your kitchen. Every step traceable.
Sourcing directly from India isn't just about price. It's about quality you can verify, supply chains you can trust, and ingredients that stay fresh—because nothing sits in a warehouse between harvest and your kitchen.
Quality You Can Verify
Every batch from Khet & Co. is tested at an independent NABL-accredited laboratory against EU MRL standards—the world's strictest pesticide residue limits.
You don't have to ask for the test certificate. It's on the QR code on every pack, available before you order.
Every batch also carries a harvest date—not a "packaged on" date. You can calculate exactly how old your product is from the moment it left the farm. No guessing. Just facts.
Farm Direct. Nothing In Between.
Most Indian agri-commodities reach buyers through a chain of middlemen—importers, regional distributors, wholesale traders—each adding margin and removing traceability.
By the time it reaches you, nobody in that chain can tell you which farm it came from, when it was harvested, or what it tested for.
We skip that chain entirely.
We source directly from named farms through KhetAgro Innovations Pvt Ltd, our India supply entity. One link between the farm and your kitchen.
One fewer link means:
- Fresher product — no warehouse ageing between source and you
- Better pricing — no intermediary margin built into the cost
- Full accountability — we know which farm, which batch, which harvest date, what the lab tested
- Verifiable provenance — because we were there at the source
Trade Benefits You Probably Didn't Know About
India has signed preferential trade agreements with over 50 countries and trading blocs.
If you're importing from these markets, Indian-origin products—spices, rice, pulses, oils—may attract significantly reduced or zero import duty compared to the same products sourced elsewhere.
On a USD 10,000 monthly order, a 5% duty reduction is USD 500 saved every month. That's USD 6,000 per year. For the same quality ingredient. From a better supply chain.
We Select the Farm
Not regions. Not brokers. Named farms with real farmers behind them.
Our sourcing team visits farms personally, selecting based on three things: soil quality, farming practices, and the farmer's willingness to be fully transparent. Every farm is logged with GPS coordinates in our system—so you always know exactly where your ingredients come from.
We harvest on a real date
Your ingredients have a harvest date, not just a "packaged on" date.
Fresh produce airfreights within 24–48 hours of harvest. Dried goods stay fresh because you can calculate exactly how old the product is from harvest to your kitchen. You're not guessing. You're knowing.
We test every batch independently
A sample from every batch goes to an independent NABL-accredited lab before it leaves India.
We test against EU MRL standards—the world's strictest pesticide residue limits. The test certificate uploads to your QR code immediately. If a batch fails, it doesn't ship. No exceptions, no compromises.
We ship with complete documentation
Every delivery includes everything you need:
- Certificate of Origin (for applicable trade agreements)
- FSSAI Export Certificate (Indian food safety)
- Phytosanitary Certificate (for fresh produce)
- EU MRL Lab Test (proof of safety)
- QR Traceability Manifest (every SKU on your shipment)
You get transparency, not paperwork.
You scan. You verify. You trust.
When your delivery arrives, scan the QR code on any pack.
Thirty seconds on your phone. See the farm, the farmer, the harvest date, and the lab results. At point of receipt. No waiting for certificates to arrive separately. No guesswork. Just facts.
Sunil Gupta: The architect of alignment, the enabler of vision.
Where vision needs structure and ideas need execution, Sunil Gupta steps in with clarity, precision, and purpose. As the Chief Strategist and Chief Enablement Officer at KhetAgro, Sunil plays the pivotal role of translating intent into impact—weaving together the vision of the co-founders and building the robust operational framework needed to bring it to life.
A seasoned strategist with a sharp systems-thinking mind, Sunil brings decades of leadership experience in infrastructure development, retail, and enterprise enablement across sectors and geographies. At KhetAgro, he is laying down the invisible but indispensable backbone—from supply chains to farmer networks, from compliance frameworks to execution protocols.
Sunil doesn’t just look at what needs to be done—he looks at what needs to be made possible.
He is crafting the value chain from the ground up, ensuring that every building block—logistics, procurement, warehousing, traceability, testing, and tech—aligns with KhetAgro’s ethos of fairness, sustainability, and integrity.
He works hand-in-hand with farmers, not just to onboard them but to empower them, strengthening relationships based on mutual respect and long-term partnership. Whether it’s mapping the critical path for operations or troubleshooting on the field, Sunil’s role is to enable, accelerate, and reinforce every vision set by the co-founders.
In many ways, Sunil Gupta is the engine room of KhetAgro—a quiet force driving forward motion with method, heart, and unrelenting focus.